New Trends and Technologies in Multichannel Marketing

Educational seminars and workshops are presented throughout the year both locally and nationally. Upcoming events are listed below.

Make the Web Work for You

October 8, 2014 | 11:00am - 12:30pm | Greenfield Savings Bank (Northampton Branch)
As we continue to migrate to the internet for information and communication, your online image is often the first impression people have of your business. If your business strength is excellent customer service, a fabulous retail environment, a great product selection – those assets need to be made tangible online. Every business needs to use their online channels (website, email, search, social) to reach new prospects, gain customers, maintain customer relationships, and grow their business.

Understanding Your Online Channels
Success online requires the same level of commitment as any other integral part of your business. At this seminar we will look at the care and feeding of your website, how to use email marketing, review the important aspects of search, and explore methods for generating leads and increasing sales from your online presence.

Topics will include:
• understanding the important role of your website
• effectively using email/enews
• examining paid, organic, and local search
• clarifying your social media presence
• managing your online presence with the rise of mobile technology
• allocating your online marketing dollars

Sponsored by the Greater Northampton Chamber of Commerce, register here >
$20 members, $25 non-members

Create An Online Marketing System

November 12, 2014 | 11:00am - 12:30pm | Greenfield Savings Bank (Northampton Branch)
For many businesses, your ability to reach your best prospects has minimized or disappeared. Industry specific magazines, newspapers, trade shows, and other traditional access to prospects continue to grow smaller in the face of expanding online communication channels. As your prospects and customers now choose to research, communicate and purchase online, you need to develop highly relevant online content. Now is the time to reformulate your plans for making contact with potential and existing customers.

Reaching Your Audience Online
Traditional marketing channels allowed you to push your message out in front of your audience, online channels require you to offer content that is compelling enough to pull prospects into your website and other online media. At this seminar we will review your online marketing channels and examine methods for moving people along your online marketing path in order to reach the point of conversion into a customer.

Topics will include:
• maximizing your online messages
• effectively using calls to action
• understanding the flow of search
• setting goals and expectations
• understanding the ROI (return on investment) of online marketing
• developing a plan

Sponsored by the Greater Northampton Chamber of Commerce, register here >
$20 members, $25 non-members