on + off the shelf program
PART 1: THE ART
Use compelling design to attract your consumer audience and increase sales. We'll discuss how to represent your brand to consumers, attract your specific audience, and appeal to wholesale buyers and distributors.
PART 2: THE SCIENCE
The rules, requirements, standards, and best practices for product packaging and labeling. We'll review the elements of successful product labels and packages and discuss how to avoid costly pitfalls.
PART 3: THE DATA
Examine and evaluate your sales data to enhance your products and improve your marketing channels. We'll examine how to use your retail and online data to determine ways to grow sales and increase profits, expand on best sellers, minimize losses, and determine next steps.
Seminar dates and times will be posted when scheduled.