The stock market has crashed, retirement savings have shrunk, and the cost of goods continues to rise. While these are very tangible changes, perhaps the biggest change impacting our business is the current shift in consumer values. Since good marketing requires us to fully appreciate the values of our audience (customers and prospects), we need to understand the effect of those values on consumer response to the products/services we offer.
Web accessibility is a term that refers to the practice of making websites accessible to people with disabilities. Web accessibility standards are meant to facilitate the ability to understand, navigate, interact with, and contribute to, the web. Stevens Design Studio supports the Web Accessibility Initiatives and utilizes a content management system (CMS) that is both front-end (site visitor) and back-end (site manager) accessible
As we stated in our previous e-newsletter, tracking website activity and evaluating the results of your website marketing is a complex task. A website statistics package is a good place to start. We highly recommend Google Analytics and include it with all our website development projects. We have evaluated the data tracking and report features and find it to be powerful and efficient for reviewing website analytics.
Amy Africa led an impressive panel of e-commerce experts at the 2007 Fall NEMOA conference. The panelists freely discussed their current plans and methods for e-commerce marketing and driving sales to their websites. If you have ever met Amy (or heard her speak) you know she moves fast. Here are some specific tips from the notes we took.
Tracking website activity and evaluating the results of your website marketing is a complex task. A website statistics package is a good place to start. There are many software packages to choose from and most host servers will provide one.
When you integrate your brand message and brand image across all channels you will acquire better prospects, generate more traffic and ultimately increase sales. The challenge is to manage the brand and the content in each channel so that the message is compatible.
The internet has become the leading channel for product research and price comparisons. It is clear that online shopping will continue to grow and your customers will be going to your website as well as visiting your store or seeing your catalog.
With the growing use of the internet for communication and information, your website is often the first impression people have of your company or organization. For some companies this could be a set back.
Last month we attended the Ad Club of Western Mass "Blogging 101" seminar, which was presented by local freelance journalist and blogger Tish Grier. Tish is well known for her effective use of her weblogs, or "blogs" for short, to share information, communicate with others, and build her reputation across the Internet. We've taken our notes from the presentation and further elaborated on the subject matter.