Most companies have been doing email marketing for some time. It is quick, inexpensive in relation to most marketing activities, and keeps you in front of your customers. By now, you may have a fairly large email list and yet you are sending the same message to everyone.
We had a great time presenting our seminar "Powerful Online Marketing" last Friday. We had a full room at the MassMutual Learning and Conference Center in Chicopee. We reviewed today's web, email and social media standards, all from a marketing perspective. The seminar included an overview on each topic and provided valuable tips and information for attendees to apply to their websites.
Facebook, which started as a social network just for colleges and universities, has quickly become the star of social networking. Now open to everyone over 13 years of age, Facebook has become the largest web application in the world, with 50% of all Americans claiming their own accounts. World wide, people spend 700 billion minutes every month sharing photos, links, videos and more.
We look at websites all day long, whether we are doing research for our company, shopping online, or checking out the best place to go out for dinner. What makes a website grab you and keep your attention? Design is critical to your website visitors experience.
As we approach the start of a new year, it is a good time to evaluate your business and marketing plans. Online advertising and marketing continues to evolve and offline channels are changing as well. Many clients and colleagues are curious about what role social media should play in their marketing efforts. Given that we all have limits on our time and resources, deciding among all the available marketing channels can be a challenge. You can start by defining your marketing objectives and clarifying what the most important goals are for your business in the coming year. Here are several core questions to ask when doing a marketing review:
It is a little harder for B2B organizations to embrace social media. There are questions about whether social media is appropriate for a B2B firm, the potential benefits, as well as wondering if current and potential clients are even using social media for business relationships. There are also more specific concerns in regards to the lack of control over the messaging, the risk to the company's reputation, and the amount of resources that are required.
...according to the September issue of Wired magazine. That news was rather surprising to me given the amount of time we all spend on the internet. And that is the point the author, Chris Anderson, is making - while we spend tons of time on the internet, we are spending less time accessing the World Wide Web. So what is the difference and why should you care? Let’s start with a review of the difference.
We had the pleasure of sampling some unique Vosges Chocolates. Though I tried a few flavors, bacon being one of them, my preference was the Black Pearl Bar made with wasabi, ginger and black sesame seeds. It was intriguing to taste all those flavors. I did a little research on high end chocolate and came across The Mast Brothers, located near the Brooklyn Channel in New York.
This is a great video about Hatch Show Print, one of America's oldest letter press printing shops who's motto is "preservation through production". Every print they make is created by hand. They even use a rotary phone to call their customers to let them know the job is ready. Hatch Show Print keeps history alive by using the tools of the past. What I really find interesting is that there are so many retro ads and designs today in the market place. Most of them are now made digitally with new technology. Hatch Show Print does it the same way it was done over 100 years ago.
Friday I returned home from the studio to see a new Netflix DVD in my mailbox. The film, Objectified, by Gary Hustwit, is a feature-length documentary about our relationship with manufactured things. Through interviews with a robust list of today's designers, the film explores how objects become an extension of who we are as a people and individuals by looking at what we surround ourselves with. The documentary also takes a look at what objects will become in the future. An example that really stood out was one of digital cameras. Today's digital cameras are still shaped like film cameras, but do they really need to be?