At Stevens 470 we have long been advocates for landing pages. As online advertising opportunities expand and evolve, landing pages are becoming even more imperative for your online success. Let’s take a look at them in this month’s article.
Last month I wrote about the importance of optimizing your website for search engines because people searching have a need, and if you can fill that need, you have the opportunity to acquire those searchers as customers.
Social Media in Your Marketing Mix While social media is also a part of your online marketing, it plays a different role in your marketing mix. People engage with social media to socialize, share interests, and keep in touch with the people and businesses they have chosen to connect with. They are most likely looking to be entertained and informed versus looking for a particular product or service.
For a number of years we have been hosting monthly coffee hours at Stevens 470. These one hour presentations are a complimentary program we offer to the business community in order to share information on marketing, design, and web technology. We enjoy connecting with the interesting mix of people from a variety of businesses that gather around our conference table each month.
When we ask people from this business community what topics they would like to learn more about, the response is very often "social media." It seems that no matter what industry people are from, social media is top of mind as a marketing challenge. It is much less often that someone responds with search engine optimization (seo), even though it can have a profound effect on the traffic to their website.
Email continues to be a strong marketing channel. Email remains a powerful communication opportunity since most of us are constantly checking our email - on our computers, laptops, tablets and smartphones. 42% of email is now opened on a mobile device (Litmus Email Analytics Jan 2013). This means you can be sending emails at any time with a good chance that they will be opened by some of your recipients. Email broadcast software makes it easy and affordable to build a graphic email using a selection of templates. Constant Contact is one of the most popular options, but there are many others including Emma, Vertical Response, and MailChimp.
To develop your multichannel marketing plan, it is important to define your goals and objectives, so let’s look at the main steps in creating your plan. Once your plan is in place, you can then determine what marketing channels will best reach your audience.
1. Establish a Communication Objective 2. Define Your Target Audience 3. Analyze the Marketplace 4. Develop a Unique Selling Proposition 5. Craft Your Support Points and Find the Benefits 6. Create A Themeline to Keep on Track
We all talk about it, but few of us actually follow through. That comparison came up as I was talking with colleagues about the difficulty businesses have committing to a long term marketing plan, and many seem to be looking for a quick solution for reaching major business goals. I wish that we had a magic pill to offer, but to achieve lasting and tangible results, ongoing work is required. Seldom have I met a business owner that did not have some great ideas for marketing their business, and many get started working on them. The problem arises when ideas are not pursued long enough to make a difference and show results.
With the rising dependency on mobile devices, and their GPS and WiFi technology that can determine where a user is located, businesses are realizing the need to think locally. This article will provide a brief overview of four popular location-based social media tools and explain some of their major differences as well as reasons they may be important for your business.
A mobile app is a software program designed to work on a mobile device, such as a tablet or a smart phone. Some apps give you access to the data on a website. For example, the Facebook app lets you easily interact with Facebook on your smart phone with access to the same Facebook data, but in a different format. Other mobile apps can be stand alone programs that function separately from the internet, such as the camera on your phone.
Research shows that more people have mobile devices and are using them to access the internet and get information through mobile web browsers and/or mobile apps. So does your business need a mobile app - here are a few things to consider.
If you know us here at Stevens 470, you also know what big fans we are of multichannel marketing. So with the new year just around the corner we want to remind you to get your marketing plans in order.
Search engine optimization, or SEO, is the process of analyzing and updating the content on your website so it ranks higher in a search engine listing. SEO has grown into a science that evolves and changes as rapidly as the search engines. With more websites being created all the time, a good SEO plan is needed to keep up with your competition. Here are a few things to consider when starting a new website or working to improve your current website's search engine ranking.