Email continues to be a strong marketing channel. Email remains a powerful communication opportunity since most of us are constantly checking our email - on our computers, laptops, tablets and smartphones. 42% of email is now opened on a mobile device (Litmus Email Analytics Jan 2013). This means you can be sending emails at any time with a good chance that they will be opened by some of your recipients. Email broadcast software makes it easy and affordable to build a graphic email using a selection of templates. Constant Contact is one of the most popular options, but there are many others including Emma, Vertical Response, and MailChimp.
Stevens 470 has been working closely with Champney's Restaurant & Tavern in preparation for their reopening. Projects included updating the brand, developing a marketing plan, designing promotional materials and menus, and developing the website. Upcoming projects will include print ads, billboards, and other marketing pieces.
To develop your multichannel marketing plan, it is important to define your goals and objectives, so let’s look at the main steps in creating your plan. Once your plan is in place, you can then determine what marketing channels will best reach your audience.
1. Establish a Communication Objective 2. Define Your Target Audience 3. Analyze the Marketplace 4. Develop a Unique Selling Proposition 5. Craft Your Support Points and Find the Benefits 6. Create A Themeline to Keep on Track
Strathmore's new Online Workshop Series offer you the opportunity to learn techniques from experienced artists through online videos and downloadable instructions.
Stevens 470 worked with Strathmore to build the website's registration process, classroom features and social functionality, as well as providing branding for the instructional videos, and creating emails for the promotional campaign.
Stevens 470 worked with S. Reichelt and Company to update their brand and develop new marketing materials. The goal for this rebranding was to showcase the company's professional and unique personality. Projects included a new logo, business collateral, a new website, and a photography session in their brand new office space in West Springfield.
We all talk about it, but few of us actually follow through. That comparison came up as I was talking with colleagues about the difficulty businesses have committing to a long term marketing plan, and many seem to be looking for a quick solution for reaching major business goals. I wish that we had a magic pill to offer, but to achieve lasting and tangible results, ongoing work is required. Seldom have I met a business owner that did not have some great ideas for marketing their business, and many get started working on them. The problem arises when ideas are not pursued long enough to make a difference and show results.
Stevens 470 has launched a new awareness campaign for Shriners Hospitals for Children - Springfield. The goal of the campaign is to highlight the specialized orthopaedic, rheumatology, and cleft lip and palate services provided by the hospital.
Stevens 470 Marketing & Creative has launched the Execute for Success, marketing training programs. The programs focus on clarifying your business objectives, understanding your multichannel marketing options and then developing and executing plans to reach your specific goals. The programs provide hands-on training and ongoing marketing support.
Stevens 470 designed and built Annino, Draper & Moore's website to highlight their services and expertise, as well as their culture of working together to benefit their clients. The website provides information about each partner and highlights their areas of practice. The new site also includes a News section with useful articles on legal issues.