Web Seminar: Creating and Maintaining a Successful Website

files/content/news/2009/09_021109_seminar.jpg March 3, 2009 | 7:30 - 9:30 am
Westfield State College
(Scanlon Hall Living Room) directions

Presented by
Tina Stevens & Justin Friend of Stevens 470

Sponsored by
The Greater Westfield Chamber of Commerce

$20.00 per person
includes coffee, tea, juice and muffins

Is your website holding up to the challenge!

You have a website, but is it doing everything you want? Your website is often the first impression a person has of your company and needs to be the best representation of your business. How often have you checked out a product or service online before going further? We will go over today's web standards, talk about the features that make a good website and review methods for driving traffic to your website.

We'll start by helping you decide what your website can do for your business and then writing down the results you want in order to consider it a successful marketing tool. Every business is different, so what you can expect from your website may be unique to your company.

Here are the main topics we will discuss.

Website Design and Function
  • your site design and your brand
  • importance of site navigation
  • quality of content and images
  • ensuring all interactive site functions are easy to use
Pushing and Pulling Web Traffic
  • inviting people to your website
  • driving people to your website
  • search engine optimization (SEO)
  • purchasing Google AdWords
Tracking Website Activity
  • using Google Analytics (it's free)
  • the most important numbers to look at
  • what can I learn from them
  • things you can do to improve
New Web Technologies (Web 2.0)
  • blogs
  • surveys
  • webinars
  • mobile
Seminar Presenters
Tina Stevens is the Principal and Creative Director of Stevens 470 and the Director of the Multichannel Marketing Institute. She holds an MA in Advertising Design from Syracuse University and has extensive experience in strategic marketing and design. Tina works closely with clients to fully explore their business possibilities and then strategically plan and oversee the execution of their multichannel marketing program.

Justin Friend is the Senior Web Developer at Stevens 470. He holds a BA in Computer Graphics from Springfield College. Justin has extensive knowledge of today's web standards, is a proponent of content management systems and understands how important your website is to your business success.

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