Stevens Design Studio Creates Westfield State College Campaign

Recently, you may have noticed the blue billboards for Westfield State College along area highways. "I educate your community," reads one featuring alumnus Dr. Celeste Budd-Jackson, "I guide your community," reads another showing alumnus James Pietras. The billboards are part of a marketing campaign developed by Stevens Design Studio and launched by Westfield State College.

The campaign's objective is to increase regional awareness of the many contributions Westfield State College alumni make to the local and regional community. That objective is exemplified by those who developed the campaign. It was created by two Westfield State alumni - Tina Stevens, Owner and Creative Director of Stevens Design Studio and Christopher J. Switzer, the studio's Senior Graphic Designer. You may have seen Switzer, as he was recently featured on one of the billboards with the headline "I design your community."

"We are proud to be a part of the project," said Tina Stevens, "The college plays an essential role in the community. Many talented individuals who have graduated from Westfield State College play a vital role in the success of businesses, corporations and institutions throughout Massachusetts and beyond. The college knew it was time to get that message out and we had the privilege of finding an effective way of telling the story."

Stevens Design Studio and Westfield State College are very pleased with the response to the new campaign. Several local media publications have taken notice and included articles on the campaign as well as the individuals featured on the billboards. To date, the billboards have appeared throughout the state and will continue to be on display well into the spring of this year. The billboards are the first phase of a larger campaign that will include print advertising and direct mail.

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