Stevens Design Studio and Shriners Hospital for Children Launch New Campaign

Stevens Design Studio is pleased to be working with Shriners Hospital for Children in Springfield, Massachusetts, to establish a new brand image and implement a comprehensive awareness campaign for the hospital. The goal of the campaign is to increase recognition of the specialty medical services provided by Shriners Hospital for Children. The campaign incorporates images of children running, jumping and playing to demonstrate the mission of Shriners Hospital - to help every child reach their full physical potential.

The Ad Club of Western Massachusetts recently honored Shriners Hospital and Stevens Design Studio for this comprehensive project. The four-color marketing promotional campaign received a Creative Merit Award from this distinguished group of advertising, marketing, design and affiliated professionals.

The campaign first launched with print advertising appearing in the monthly medical publication, “The Healthcare News”, which is distributed throughout New York, Massachusetts and Connecticut. Currently, the campaign can be seen at Bradley International Airport in Windsor Locks, Connecticut. Duratrans throughout the airport visually display the Shriners Hospital branding message. The hospital’s new billboards can be seen along Rte 291 in Springfield. The hospital campaign will continue to roll out over the coming year and will include print advertising, newspaper inserts and airport duratrans throughout New England.

Shriners Hospital for Children is a leading orthopaedic children’s hospital serving children throughout New England. The hospital provides treatment for over 20,000 outpatient and 1,000 inpatient children each year. The hospital is also a teaching hospital affiliated with Boston University School of Medicine and Albany Medical College and conducts ongoing research in children’s orthopaedic conditions. Children are treated at no cost through the Shrine Endowment Fund, the Shriners fraternity and the generosity of the general public.

This campaign was recently covered in DM News. To learn more about Shriners Hospitals for Children, visit

Stevens Design Studio specializes in developing and executing comprehensive marketing campaigns including the design, production and development of marketing materials and packaging, website development and online campaigns.

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