Stevens 470 Launches Campaign for Shriners Hospitals
Stevens 470 has launched a new awareness campaign for Shriners Hospitals for Children - Springfield. The goal of the campaign is to highlight the specialized orthopaedic, rheumatology, and cleft lip and palate services provided by the hospital.
The campaign began with billboards that can be seen along major roadways, rotating throughout western and central MA, the Berkshires and Albany, NY. The billboards incorporate quotes and images of happy and healthy Shriners Hospitals patients. The campaign also includes signage at Bradley International Airport, radio commercials, and print advertising. The local campaign is running in conjunction with the Shriners Hospitals for Children national campaign that includes television, direct mail, and online advertising. Shriners Hospitals for Children is a health care system with 22 locations in the U.S., Canada and Mexico.
Shriners Hospitals for Children – Springfield is a leader in providing pediatric orthopaedic, rheumatology, and cleft lip and palate treatment, regardless of the families’ ability to pay. Stevens 470 is proud to have worked with Shriners Hospital in Springfield for over 18 years.