Stevens 470 Coffee Hour, September 23: how to clearly express your benefit statement to clients and prospects

September 23, 2009 | 8:30 - 10:00am

Join us for this complimentary session at our studio.

It’s challenging to take a step back from your business and see what your clients see. What sets your business apart? It’s not as simple as saying that you offer the best product or commodity; you need to clearly define the benefits your clients will receive when they choose your business. The power of a benefit statement is in pinpointing the unique value your business has to offer, to elevate yourself above the competition.

Join us for an informal discussion on:
  • evaluating your goals and objectives
  • defining your audience
  • creating customer benefits
  • determining support points
  • expressing your benefit statement

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