Stevens 470 Coffee Hour, November 18: effectively using e-mail marketing

November 18, 2009 | 8:30 - 10:00am

Join us for this complimentary session at our studio.

E-mail marketing is one of the most powerful marketing tools available today and is less costly than many other types of direct marketing activity. Direct e-mail can be designed to increase sales, drive traffic to your website, or send customers to your retail store. It is also highly effective for building customer loyalty. E-mail marketing will generate an immediate response - usually occurring within the first 48 hours after the e-mail is broadcast.

Join us in a discussion on best practices for using e-mail. Leave the coffee hour understanding e-mail marketing strategies, with ideas for utilizing a variety of e-mail formats to reach your chosen audience, and knowing how to implement an e-mail plan.

Stevens 470 Coffee Hours are informal discussions on current marketing communication and web development topics. Join us for coffee, a light breakfast, information, ideas and the opportunity to ask questions.

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