September Coffee Hour at the studio

From the left, Elizabeth Bonney of American Benefits Group, Marc Belanger of Historic Deerfield, Robert Burch and Tina Stevens of Stevens 470.

On Tuesday, September 13th, we held our first post-summer hiatus Coffee Hour here at the studio. The topic was "Email Marketing Essentials." While enjoying a light breakfast, Bob reviewed some useful email marketing tips, and talked about ways to help get your email noticed. He also reviewed tips on improving list management and choosing an email broadcast provider like Constant Contact and MailChimp. Tina spoke about segmenting email lists to provide more relevant content. She also reviewed some statistics supporting the importance of list segmentation.

The final messages of the morning were that emails have to be relevant to your contacts and that we all need to keep on marketing!

More Coffee Hour at Stevens 470
From the left, Robert Burch, Tina Stevens, Kathy Asinas of CheckWriters Payroll and Marc Belanger.

Here are some quick stats on how the use of email continues to rise:
2008 - 210 billion email messages per day
2009 - 247 billion email messages per day
2010 - 294 billion email messages per day

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