MarketingWorks: Training for the Digital Marketplace

Stevens 470 Marketing + Creative has launched MarketingWorks, comprehensive educational programs for business owners, marketing professionals, entrepreneurs, and key marketing staff. The programs teach individuals and organizations to utilize current media channels and digital marketing strategies to build their brand and grow their business.

The programs cover online and offline marketing channels and participants learn about the latest marketing trends, current technologies, and evolving communication practices. Participants will develop plans and processes to execute marketing initiatives, delegate projects to the appropriate staff, interview and hire marketing professionals, and evaluate the results of marketing activities. 

Training sessions include presentations, group discussions, hands-on projects, and custom developed materials for completing significant marketing projects. Each participant receives a private business consultation during the program. The training sessions are presented at Stevens 470 and off-site at businesses and through organizations.

The current MarketingWorks programs include:

• Build an Omnichannel Marketing Plan
• Online and Offline Marketing Strategies (begins April 1st)
• Maximize Your Website for Business Growth
• Create a Powerful Brand for Today’s Marketplace

Tina Stevens developed MarketingWorks to address the challenges businesses face utilizing current online and offline marketing channels to compete in today’s digital marketplace. Stevens is the Principal of Stevens 470 Marketing + Creative, an experienced marketing consultancy providing marketing services, brand development, and educational programs. In addition, Stevens is an adjunct faculty member at Greenfield Community College, teaching Marketing and E-commerce in the Business and Information Technology department.

For MarketingWorks information and registration, visit stevens470.com, or call Tina Stevens at 413.568.2660.