March Coffee Hour at the Studio
Yesterday was our monthly Coffee Hour at Stevens470. We discussed branding and reviewed "12 Rules of a Great Brand". It was a pleasure to have a full house and the opportunity to share information and ideas. Points that we discussed in depth included getting our company personality into our brand as a way to differentiate your company, how to manage our brand throughout social media, using a marketing plan to keep our brand on track, and how to become the preferred brand and stay there. We also gave out a worksheet to help develop your brand positioning and the support points for that position. We hope that everyone uses them as a guide to fine tune their marketing messages.
At our next Coffee Hour we will discuss "Social Media", held on April 21, 2010. Please join us for an interesting discussion and a light breakfast. Feel free to invite other professionals interested in our monthly topics.