Importance of Site Design and Function

The First Impression
With the growing use of the internet for communication and information, your website is often the first impression people have of your company or organization. For some companies this could be a set back. If your company’s strength has traditionally been excellent customer service, a fabulous retail environment, a great product selection or any number of other business assets – those assets may not be immediately visible from your website. If customers are searching and shopping online, you must find new ways to introduce your core strengths. It is extremely important that your website is adding value to your company’s brand.

Strong Design
The design of your website must not just be attractive, but should visually represent your brand or corporate sensibility and match other marketing materials in order to strengthen your company’s recognition overall. Graphics, logos and typeface should coordinate in an enticing way while visitors are introduced to your organization’s personality. We are all surrounded by excellent design, in print and online, and today’s consumer has a well trained eye for consistent brand presentation.

Great Functionality
Not only does your website need to be great looking, it also needs to function properly. Visitors expect to find what they are looking for quickly and easily and have a good experience while they are there – that positive experience will encourage repeat visits. It is critical that your website does what you need it to do: are you selling products, providing information, taking reservations? Making this information exceptionally clear makes the user feel comfortable, wanting to spend more time perusing the site and discovering everything that you have to offer.

Relevant Content
Content and organization of your website are other critical components. In most cases, visitors get frustrated when they must click more than three times, or have to read a great deal, to find what they need. A good navigation system and well-written copy offer a guiding hand to your visitor. Keeping content current and relevant will satisfy all visitors and make your site a strong communication tool and effective branding element.

The combination of compelling graphics, enlightening information and friendly navigation will make a website appealing to new and return visitors alike.

Go back