Stevens 470 was featured in the December 20 issue of BusinessWest. The article interviews Tina Stevens about how marketing world has changed since the firm began two decades ago and how it will continue to change in the future.
As we approach the start of a new year, it is a good time to evaluate your business and marketing plans. Online advertising and marketing continues to evolve and offline channels are changing as well. Many clients and colleagues are curious about what role social media should play in their marketing efforts. Given that we all have limits on our time and resources, deciding among all the available marketing channels can be a challenge. You can start by defining your marketing objectives and clarifying what the most important goals are for your business in the coming year. Here are several core questions to ask when doing a marketing review:
Integra Home Health, LLC provides a full range of personal care services for individuals and seniors throughout Hampden, Hampshire and Franklin counties. Their services are available in the home, in an assisted living residence, a senior housing community, or in a nursing home. Integra Home Health offers the highest level of care, with home care professionals who are experienced, knowledgeable and compassionate.
Stevens 470 was awarded the 2010 Small Business of the Year by the Greater Westfield Chamber
of Commerce. The award ceremony took place on November 17, 2010 at Tekoa Country Club.
The criteria for this honor includes: providing substantial impact in the community given its size
and strength in the marketplace, able to demonstrate outstanding leadership and vision, forward
plans for substantial growth and is an inspiration to other businesses. Tina Stevens and her entire
team were in attendance to receive the award and honored to receive this recognition.
It is a little harder for B2B organizations to embrace social media. There are questions about whether social media is appropriate for a B2B firm, the potential benefits, as well as wondering if current and potential clients are even using social media for business relationships. There are also more specific concerns in regards to the lack of control over the messaging, the risk to the company's reputation, and the amount of resources that are required.
On Sunday, November 7th, Stevens 470 became an art gallery and hosted a show and sale for Tina's good friend Mary Giammarino. Mary is a plein-air painter, she has been painting in Provincetown every summer for over 20 years. Mary's work is influenced by the impressionist palette of the Cape School of Art, but her paintings are less idealized and more contemporary. Mary also paints in Vermont and throughout New England.
Yesterday the staff at Stevens 470 surprised Tina with a mini celebration for the company's 20th anniversary. We popped champagne and enjoyed cake and ice cream. The staff also surprised Tina with a gift certificate to "Paul and Elizabeth's" restaurant in Northampton. Due to our busy schedule at the studio, we were not able to plan a main event for the celebration, but hope to in the near future and invite our clients and vendors to join in the fun.
On Wednesday, October 13th, Stevens 470 attended the Greater Westfield Chamber of Commerce WestNet event held at the East Mountain Country Club in Westfield. The event provided a wonderful dinner, raffle prizes, and a chance to mingle with local businesses. At the event, we were directed in "speed dating" which gave everyone the opportunity to speak to many of the different business representatives who attended. It was great to see familiar faces as well as many new attendees.
Stevens 470 attended the Greater Westfield Chamber of Commerce breakfast held on September 24, 2010 at the Air National Guard’s 104th Fighter Wing base at Barnes Municipal Airport. The morning began at 7:30 with a hearty breakfast including omelettes, hash browns, French toast, fruit cups and muffins. Several speakers were scheduled, including members of the National Guard, as well as Ira Bryck, director of the University of Massachusetts Family Business Center. Ira spoke about his experience in the family retail business as a fourth generation, and how he currently facilitates family business retreats to help others ease the transition from one generation to the next.
Stevens 470 created a unique look for Strathmore's recent illustration contest. The
contest "How do you see green?" invited artists to submit their original artwork representing the theme of "green" and "environment" using Strathmore paper.
Stevens 470 participated in the Shriners Hospital 85th Birthday Walkathon this past Saturday in Springfield. We enjoyed the 3 mile walk through the park, and the food and festivities at the hospital. It was wonderful to see so many of the children that have been treated at Shriners Hospital, their families, friends and all the people that support the hospital. The event was a great success, with over 300 people attending the walk and barbeque. We are happy to have participated, and are proud to have worked with Shriners Hospital for so many years.