Web accessibility is a term that refers to the practice of making websites accessible to people with disabilities. Web accessibility standards are meant to facilitate the ability to understand, navigate, interact with, and contribute to, the web. Stevens Design Studio supports the Web Accessibility Initiatives and utilizes a content management system (CMS) that is both front-end (site visitor) and back-end (site manager) accessible
As we stated in our previous e-newsletter, tracking website activity and evaluating the results of your website marketing is a complex task. A website statistics package is a good place to start. We highly recommend Google Analytics and include it with all our website development projects. We have evaluated the data tracking and report features and find it to be powerful and efficient for reviewing website analytics.
Amy Africa led an impressive panel of e-commerce experts at the 2007 Fall NEMOA conference. The panelists freely discussed their current plans and methods for e-commerce marketing and driving sales to their websites. If you have ever met Amy (or heard her speak) you know she moves fast. Here are some specific tips from the notes we took.
Tracking website activity and evaluating the results of your website marketing is a complex task. A website statistics package is a good place to start. There are many software packages to choose from and most host servers will provide one.
Stevens Design Studio has recently launched a new website for Caugherty Hahn Communications. The CHC website offers tips and insights on all aspects of public relations, as well as FAQs to help companies understand how PR can help them achieve company objectives.
Stevens Design Studio is expanding. Our new space will enlarge our studio and accommodate the Multichannel Marketing Institute. The addition will provide a conference room, private offices and more open work areas, allowing us to better meet the needs of our clients. Pardon our appearance during construction.
Stevens Design Studio has launched an online store for 57 Sheffield. The website is fun to browse and easy to shop, with specialty product categories and a powerful search engine. The beautiful site design effectively presents the richness of the 57 Sheffield brand.
Stevens Design Studio, an experienced multichannel marketing firm, has developed a unique online liquor store for New England Spirits. The website allows New England Spirits to offer their huge selection of beer, wine and liquor online.
When you integrate your brand message and brand image across all channels you will acquire better prospects, generate more traffic and ultimately increase sales. The challenge is to manage the brand and the content in each channel so that the message is compatible.
Stevens Design Studio has launched the Multichannel Marketing Institute to help businesses understand the new role of marketing in today’s economy. The growth of technology has substantially increased the communication channels that consumers have available when researching and purchasing products and services. The Multichannel Marketing Institute will assist businesses in operating and marketing in this new environment.
The 2007 Business Market Show will take place on May 2nd at the MassMutual Center in Springfield, Massachusetts. Over 200 booths in the Exhibition Hall will showcase regional business products and services. Informative business seminars will be offered by industry experts in the MassMutual meeting rooms. Stevens Design Studio will be presenting two educational seminars.